How To Create Moodboards for Your Brand

How To Create Moodboards For Your Brand

You may see them a lot on Instagram and especially Pinterest. It’s one of my favorite things to do as a creator and beneficial when discovering the style of a brand. Mood boards (or Moodboards), allow you to capture the tone, feel, and appeal of a brand. When working with a designer, or even trying to do it yourself, it’s helpful to have one handy while creating your brand. It makes the process of finding your style so much easier. 


If you’re one of the following, these are reasons why you SHOULD have a moodboard:

  • Creating a brand
  • Creating a website design
  • Inspiration for home / office decor
  • Inspiration for outfit / lifestyle

Moodboards help with so much when it comes to creating the style you’re looking for, especially for those who can’t decide what works or just simply stuck on where to start for their look. This is why I’ve put together four elements that you or your designer should include when creating your brand moodboard.

Color Palette

The color incorporated in your brand are important. Colors are a trigger for certain emotional elements. Having at least 3 colors is ideal and should be enough as your don’t want your brand to look like a box of Crayola overwhelming your audience. One of my favorite tools to use is an app (available on both Android and OS) called Adobe Capture and which I take a picture that appeals to me the most with similar colors I’m interested in and it creates a color palette based on the colors in the image that stands out the most and work well together.



Every brand has a certain style or look that matches their ideal appearance. Patterns help add characteristics to the identity. It isn’t always necessary, but for those who want to have distinct identity and want to include some type of pattern or background, this is something to consider. Prime example, I’m drawn and tend to use the hexagon so patterns that resemble a hexagon and how they’re used are something I would research.



Images that relate to my brand, appearance, and include the some or all of my ideal color palette are added to give me an idea as to how the colors work together in different pieces and/or environments. I mainly use Pinterest for this. Though, you can search almost anywhere on the interest, Pinterest makes it easier to search specific keywords based color, item, location, etc. If I have a simple color in mind and want to see it in decor I’ll usually type something like “red bedroom” and Pinterest will show me anything tagged with the keywords “red” and “bedroom” together.


Font Inspiration

Font is also another important factor and it too, plays a role in the characteristics of a brand. Script fonts, serif, san-serifs, etc. The type of font you choose speaks a lot about the brand you’re trying to portray. Your font can speak languages such as serious, professional, elegent, bold, playful, and more.

Once you’ve gathered all your inspiration. You should be able to create your moodboard for your brand to express your story, direction, and visual appeal. Here’s a few example of ones I created.

Sweet On You Edibles Moodboard - Mariah Antionette | Design + Branding

JR Wez Moodboard by Mariah Antionette

What’s your favorite part about creating moodboard? Still stuck on how to start your moodboard? Shoot me a message on my Contact page or even tweet me @MariahAntionett

How To Create Moodboards For Your Brand
Mariah Streater

Mariah Streater

Graphic Designer & Branding Strategist at Mariah Antionette | Design + Branding
Mariah Streater is a branding and graphic designer that help entrepreneurs and small businesses appeal to their target audience. She is Chicago-based, but loves to travel and explore.
Mariah Streater

About Mariah Streater

Mariah Streater is a branding and graphic designer that help entrepreneurs and small businesses appeal to their target audience. She is Chicago-based, but loves to travel and explore.